Visual identity for the writer Cláudio Pinto Malheiro, whose publishing house shares his own name. A system built to serve both author and publisher — without duplicating marks or forcing artificial hierarchies. The CPM monogram sits inside a vertical frame of thin lines, with a hand-drawn leaf crossing the composition in terracotta — the only colour in an otherwise deliberately black-and-white system. Typography moves between a high-contrast display face, with letter alternates, for the surname and a restrained serif for the given name. The result carries the sobriety of a book spine and the organic touch of someone who writes by hand.